Building work commenced on the Britannia Stadium, in late 1996, as a replacement for Stoke’s former (now demolished) Victoria Ground.
With a build cost approaching £15 million, work was completed in August 1997. The all-seater stadium holds 28,383 supporters in four cantilever stands. The main West stand consists of two tiers of seating plus corporate and media facilities. Dressing rooms, offices, boardroom and the club merchandise outlet are positioned between the West and South stands.
Away fans are housed on one side (towards the Players Tunnel and Main Stand) of the South Stand at one end of the ground. Unusually, the teams access the pitch from one corner of the ground, between the South Stand and the West Stand. Subject to Stoke establishing themselves in the Premiership, the ground could be extended to accommodate over 30,000 spectators.
How to get to the Britannia Stadium
The Britannia Stadium is located on Stanley Matthews Way, Stoke-on-Trent ST4 4EG.
Away fans driving from the North should follow the M1 as far as junction 24, exiting onto the A50 in the direction of Stoke. The stadium is clearly signed near the junction with the A500. From the North West, the M6 route is advised, exiting at junction 15 onto the A500. Follow the A500 as far as its junction with the A50. Exit the A50 at the first junction.
Drivers arriving from the South East are advised to follow the M1, exiting onto the A50 at junction 24, following signage for Stoke-on-Trent. From the South West, the M5 / M6 route is advised. Exit the M6 at junction 15, following the A500 as far as the A50 junction. Take the first exit from the A50. In each of the last 3 cases, the ground is visible from just before the A500 dual carriageway.
The nearest station to the Britannia Stadium is Stoke-on-Trent, on the mainline from Manchester Piccadilly to London Euston. The station is some 3 miles from the ground, so visiting fans are advised to take a taxi or catch a bus from nearby Glebe Street. On exiting the station, turn right and follow Station road as far as the Roebuck Hotel, turning right into Leek Road. Cross the dual carriageway into Glebe Street. Buses depart at 15-minute intervals from the church on the left. After the match, return buses depart from behind the East Stand. Click here to check the current train timetables
The closest airport is East Midlands Airport, some 36 miles from the stadium, while Manchester International is about 44 miles away. Air travellers are advised to use Manchester airport, which offers frequent direct links to Stoke, with a journey time of just over an hour. Click here to check the current flight times
There are several taxi companies in Stoke-on-trent that can take you to and from the stadium. You can always prebook a private hire taxi, or hail a black cab on any highway.
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Where to Park?
Visiting fans should not be tempted to park on waste ground near the Britannia, as the Local Authority is vigilant and a parking ticket is a certainty. For the official South car park, follow the A500 towards Stoke, exiting at the first junction and turning right at the large roundabout towards Stafford (A34). Turn left at the small roundabout and carry on for some 3 miles. Upon reaching a set of lights with industrial units on the right, turn left into Stanley Matthews Way. Limited parking may be found at sites near the old Victoria Ground. Follow the A500 past its junction with the A34 (the stadium is visible on the right). Exit the A500 at the next junction and turn left.
Away Friendly Pubs near the Britannia Stadium
Due to its isolated location, there are few pubs near the Britannia Stadium and most fans recommend getting a drink on the way into Stoke. However, there is a Harvester pub next to the ground, which is “away friendly” and offers reasonably priced parking.
Inside the stadium, alcohol is served at a bar at the rear of the South Stand, though queues can be very long.
Hotels near the Britannia Stadium
The Express By Holiday Inn Stoke-On-Trent, Stanley Matthews Way, Trentham Lakes, Stoke-On-Trent ST4 4EG, located within a stone’s throw of the ground, has attracted excellent guest reviews and offers friendly service, modern facilities and value for money. Free on-site parking is available.
A little further from the Britannia Stadium (just over 2 miles) The Holiday Inn Stoke on Trent, Clayton Road, Clayton, Stoke-on-Trent ST5 4DL is conveniently situated near junction 15 of the M6. Guest have remarked upon the friendly service, comfortable surroundings, excellent food and value for money. Free on-site parking is available.
What have other Away Fans said about their trip to the Britannia Stadium?
The majority of visiting fans have been impressed by the imposing, eye-catching appearance of the Britannia Stadium with its hilltop location. The covered South Stand, with windshields at either end has also been a hit with visiting fans. Though some visitors found it a little steep, the vast majority were impressed by the proximity to the playing action, the excellent view and ample legroom.
The proximity of the home fans does not generally appear to be a problem, with friendly banter exchanged between the two sets of supporters. The main complaint from visiting fans has been the lack of stewarding in the car parks after the match, leading to extensive delays in exiting the ground.