AFC Bournemouth – Fitness First Stadium (Dean Court)

dean-court-stadiumThe Fitness First Stadium, home ground of AFC Bournemouth is an all-seater venue, with a capacity of 10,700.

Despite the club’s lucrative stadium sponsorship deal with Fitness First, it is still (and will always be) known by many fans as Dean Court.

The home of AFC Bournemouth since 1910, it was completely rebuilt in 2001, with the pitch being rotated 90 degrees from its original position. It comprises 3, covered, single tier stands, with windshields on both sides. There is an unused, open area at the South end of the ground.

How to get to the Fitness First Stadium

Getting to Fitness First Stadium By Roadmotorway

The Fitness First Stadium is located in King’s Park, Bournemouth, Dorset BH7 7AF.

Drivers arriving from the North should follow the M6, exiting onto the M42 towards London, Warwick and Solihull, exiting at junction 3a onto the M40. Leave the M40 at junction 9, taking the A31 / A34 exit. At the Wendlebury Interchange, take the 3rd exit onto the A34 towards Oxford / Newbury. At the roundabout, take the 3rd exit onto the M3. Follow the M27 and A31, exiting onto the A338 towards Bournemouth. Take the exit towards Boscombe, taking the 2nd exit at the roundabout, into King’s Park Drive. The ground is on the left.

From the South East, follow the A27, M27 and A31, exiting onto the A338 towards Bournemouth at the Ashley Heath roundabout. Having gone over the flyover, take the next slip road on the left and go straight across the mini-roundabout King’s Park.

From the South West, follow the A35 to the A338. On the A338 take the slip road to the Springbourne Roundabout signposted King’s Park. Take the 3rd exit off the roundabout. Turn left at the fire station onto Holdenhurst Road. Keep left and go straight on at the traffic lights (the Queen’s Park Pub is on the right). Go around the small roundabout and into King’s Park.

Getting to Fitness First Stadium By Rail

Pokesdown, served by trains from London Waterloo, is the nearest station. It is about a mile and a 15-minute walk from the ground. On exiting the station, turn right onto Christchurch road. After about 450 yards, turn right into Gloucester Road. The Fitness First Stadium at is the bottom of this road.

train station near dean court

Bournemouth Central station is a good ½ hour walk from the ground, but rail connections are available to Pokesdown. Otherwise, leave the station by the South exit and turn left. Yellow Bus no. 33 runs to King’s Park Drive from the stop near the service station. Use service no. 2 for the return trip. Click here to check the current train timetables

Stadium Key Facts

StadiumKey Facts




Boscombe, Bournemouth BH7 7BT


01202 726300


01202 726373

Ticket Office

0344 576 1910

Rival Club

Southampton, Brighton, Reading, Leeds

Pitch Size

105 by 68 metres (114.8 yd × 74.4 yd)

Pitch Type


Year Ground Opened


Record Attendance

28,799 (AFC Bournemouth – Manchester United, 1957)

Club Name

AFC Bournemouth

Official Website

Facebook Page


Club Nickname

The Cherries




50.7352° N, 1.8383° W

Getting to Fitness First Stadium By Air

The nearest airport is Bournemouth, at a distance of just over 3 miles. Click here to check the current flight times

Getting to Fitness First Stadium By Taxis

There are several taxi companies in Bournemouth that can take you to and from Dean Court. You can always prebook a private hire taxi, or hail a black cab on any highway.

Calling all Bournemouth Taxi Companies – Why not advertise your company here?.

Where to Park at Fitness First Stadium?

There is a large car park located on the ground.

where to park for dean court

However, visiting fans recommend that those seeking a quick getaway after the match park in the council run car park on the opposite side of the dual carriageway.

Away Friendly Pubs near the Fitness First Stadium

The main pub for away supporters is the Queens Park, which is situated by the Wessex Way dual carriageway. The pub is popular with both home and away fans and serves Ringwood real ale. On my visits it has been relaxed, with home fans tending to congregate in the bar and the away fans in the lounge.

away friendly pubs near dean court

To find this pub, simply walk away from the ground, on the road going from the main entrance to the stadium. At the end of the road turn left and the pub is a little way up on the left.

Hotels near the Fitness First Stadium

The Village Hotel Bournemouth, Wessex Fields, Deansleigh Rd, Bournemouth, BH7 7DZ opened in December 2005 and is easily accessible from the main routes into the centre of Bournemouth. As well as comfortable rooms, the hotel offers fantastic leisure facilities with heated indoor pool, sauna, steam room and whirlpool spa. Guest reviews suggest that it is ideally located (within a mile of the Fitness First Stadium), offering excellent service from helpful staff.

The Roundhouse, 1 Meyrick Road, Lansdowne, Bournemouth, BH1 2PR is easily accessible by road, close to the central rail and bus stations and only 1½ miles from the ground. Guest reviews note excellent value for money, good food and helpful staff.

What have other Away Fans said about their trip?

Most visiting fans report a good atmosphere in the East Stand, which is shared with home supporters, though this is not helped by the open, unused South end. Seating is reportedly a little cramped, but the views of the playing action are good.

what do fans think of dean court

Facilities are reportedly okay, with respectable toilets and a wide concourse, allowing plenty of room for queuing. Stewards are reported friendly and unobtrusive.

Fitness First Stadium Reviews


Events at Fitness First Stadium


Getting Tickets for Fitness First Stadium


Fitness First Stadium Tour

Fitness First Stadium History


Fitness First Stadium Twitter


Fitness First Stadium Wikipedia

As the Founder of Away Grounds, I love travelling to watch football matches throughout the UK. I play soccer for Leigh Genesis FC and support Man Utd. I set up Away Grounds with the desire to share my passion for football with other like-minded footy fans. When travelling to away fixtures there was not enough information on a football away days guide so we have set up to bridge this gap. I apologise when I use the term "Soccer" but we have some US followers also lol